Employers recruiting students online using Twitter

Is Twitter useful, or just an internet manifestation of attention deficit disorder? If you start by looking at it's strengths and how they are used, I would argue that Twitter is definitely useful. Twitter is very useful for employers to recruit online due to it's ability to send out information very quickly and to a highly targeted audience. 

Both large and small employers are starting to catch on and realize the benefits of recruiting online using Twitter. If students and graduates who use Twitter are looking for employment, they can follow the accounts of companies and recruitment agencies. This will give them an advantage over the competition, as they will see the job postings almost as soon as they become available. Because of Twitter's sheer speed and potential reach, some employers are utilizing it heavily as a communications medium. Academicinvest.com also uses Twitter to announce jobs from employers who post on our website, as another way for our users and Twitter followers to be aware of these positions, as well as a way to help our employers further their online reach.

Twitter can be a great compliment to an employer's existing online recruitment efforts if it is utilized properly. If a company or recruitment agency has branded itself properly online and specifically within Twitter, it will have great success using Twitter as a recruitment medium or compliment to it's current recruiting efforts. Students will also be able to use Twitter to find jobs they are interested in by following the accounts of employers who they may be interested in working for. Students and graduates can also use Twitter to follow the accounts of employers who hire students from a certain field of study.