How to Become a Publicity Agent


Publicity Agent Job Description

Publicity agents are responsible for creating and promoting a strategic public image for individuals, groups and organizations. They may prepare or select publicity materials for release to various communications media.



Publicity Agent Job Duties

  • Gain thorough understanding of the client organization as well as its objectives, accomplishments and promotional policies in order to develop an appropriate publicity strategy
  • Develop and execute public opinion research projects
  • Prepare or deliver speeches to support the publicity mandate
  • Coach clients regarding effective public communication
  • Direct the development of a communications program which creates favorable public opinion of an organization’s goals or accomplishments
  • Respond to inquiries from the public or the media
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to support the organization's publicity mandate
  • Prepare or edit organizational publications for internal and external audiences, including employee newsletters



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