What is a Press Secretary?

Press Secretary Job Description

Press secretaries are public relations specialists who are responsible for helping a brand build positive relationships with the public and the media.

 

They must inform the public about the activities of their client, which could be anything from a government official, a business, a trade organization, a sports team, or any other type of individual or organization.  

 

 

Typical Job Duties

• Represent client or employer to the media

• Conduct press conferences

• Prepare press releases

• Develop and maintain positive relationships with members of the media

• Develop and execute communications strategies

• Coordinate the distribution of information

• Respond to questions from the media and the public

 

 

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