What is a Publicity Director?

Publicity Director Job Description

Publicity directors are responsible for overseeing the creation and implementation of public image campaigns and activities which suit the best interests of clients.



Typical Job Duties

• Coordinate the development and implementation of a public relations or publicity campaign which creates a positive public image for the client

• Confer with client to ensure publicity needs are properly communicated

• Act as a liaison between client and media

• Create press releases or sponsor events related to the client’s image

• Manage a staff of public relations specialists to ensure the proposed plan is implemented efficiently and successfully

• Gather financial reports

• Maintain internal firm communications


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