How to Become a Marketing Analyst

Marketing Analyst Job Description

Marketing analysts provide support to marketing directors and sales teams by collecting and analyzing data in order to evaluate existing product and service markets.



Marketing Analyst Job Duties

  • Identify and monitor competitors
  • Profile target markets
  • Research market conditions and changes in the industry that may have an impact on sales
  • Liaise with marketing strategists and mangers to formulate marketing plans
  • Oversee processes for importing and distributing data
  • Ensure accuracy and relevance of data
  • Maintain familiarity with company’s products or services



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