How to Become a Promotions Manager

Promotions Manager Job Description

Promotions managers plan and direct advertising policies and programs in order to create interest to purchase a product or service, or to attend an event. They may produce such materials as posters and coupons, or organize give-aways and contests as part of their efforts.



Promotions Manager Job Duties

  • Represent company at trade shows and other events
  • Organize prospect files for promotional purposes
  • Train and direct workers involved in producing advertisements or distributing promotional items
  • Track program budgets and expenses
  • Measure campaign responses against industry norms
  • Plan and execute advertising strategies for the organization, cause or event
  • Confer with department heads to discuss topics such as contracts and selection of media
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research



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