What is a Marketing Analyst?

Marketing Analyst Job Description

Marketing analysts provide support to marketing directors and sales teams by collecting and analyzing data in order to evaluate existing product and service markets.



Typical Job Duties

• Identify and monitor competitors

• Profile target markets

• Research market conditions and changes in the industry that may have an impact on sales

• Liaise with marketing strategists and mangers to formulate marketing plans

• Oversee processes for importing and distributing data

• Ensure accuracy and relevance of data

• Maintain familiarity with company’s products or services



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