What is a Tourism Promoter?

Tourism Promoter Job Description

A tourism promoter acts as a liaison between tour operators and travel agencies and helps promote tourist products and travel packages.


The primary duty of a tourism promoter is to contact retail agencies, company clubs and other potential purchasers of tourism products in order to promote the products directly. 



Typical Job Duties

• Contact potential purchasers such as retail agencies and associations in order to present tourism products

• Establish good customer relations and understand customer needs

• Show catalogues and explain booking procedures

• Illustrate and propose travel packages, rates, new products, and any favourable commercial conditions of the company he/she represents, such as discounts, promotional campaigns, and so forth

• Do utmost to stimulate the purchase of tourism products

• Organize training seminars regarding tourism products and related information

• Maintain a good company image 



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