What is a Publicist?

Publicist Job Description

A publicist is responsible for promoting their client via the media. They are responsible for providing the media with the client’s information and facts, as well as ensuring their image is properly portrayed.


Most publicists work for a public relations agency and have multiple clients in various industries.



Typical Job Duties

• Manage the schedule of a client

• Arrange photo shoots and interview

• Pitch stories to journalists that will depict the client in a positive manner

• Build relationships with members of the media

• Prepare and publish compelling stories about the client in order to create buzz

• Work to reverse any negative impacts caused by client actions or misunderstanding of actions

• Ensure the client has a good reputation with the public


Top Banner Image: