How to Become a Market Researcher

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How to Become a Market Researcher: Career Path Guide

If you want to become a market researcher, you first need to determine if this career path is a good fit for your skills, interests and personality traits. If the following description sounds like you, then you’re probably well suited for a career as a market researcher:

 

• You have an interest in market psychology and behavior

• You have an interest in analyzing and interpreting statistical data

• You are able to design or choose a survey and survey method that best captures the desired information

• You are able to effectively analyze research data and draw conclusions from it

• You enjoy coordinating information with others

 

Below we've outlined what you'll need to begin a career as a market researcher. We've also included helpful information for this career, such as job description, job duties, salary expectations, a list of possible employers and much more!

 

 

Education Needed to Become a Market Researcher

You typically need an undergraduate degree if you want to become a market researcher.

 

Employers prefer to see that you have a degree in a field that has helped you develop a knowledge base and skill set relevant to a career in market research, such as economics, commerce, marketing, business administration, mathematics, statistics, psychology or public administration.

 

Undergraduate coursework in areas such as research methods, survey methodology, consumer bahaviour and market psychology can be very helpful if you want to become a market researcher.

 

If you want to work in a technical market research position, you typically require a master’s degree or Ph.D in a variety of fields, such as marketing or survey research, statistics, mathematics and the social sciences.

 

 

 

Market Researcher Job Description

Market researchers are responsible for collecting and analyzing information to allow their clients or employers to make informed political, social or economic decisions. Market researchers may be employed directly for an organization, although they typically work for specialist research agencies who may perform research on behalf of businesses, government agencies, political parties or non-profit organizations.

 

 

Market Researcher Job Duties

• Negotiate pricing, deliverables and expectations of research projects

• Prepare and distribute surveys and questionnaires

• Supervise employees who are responsible for conducting interviews

• Prepare project briefs and present to clients or management

• Analyze and interpret data in order to identify patterns

• Advise clients or management as to how to best utilize findings of research

• Use statistical software to manage and organize information

 

 

Experience Needed to Become a Market Researcher

Some employers may require that you have some professional or academic experience in areas such as research, statistical data analysis and interview techniques, in order to be considered for market researcher jobs.

 

Although it may not be a requirement for employment, experience dealing with the public, in any kind of customer service job, can be very helpful for a career as a market researcher.

 

Relevant experience in these areas can be gained while you’re still a student through internships, work placements, shadowing or volunteering. There are many market research agencies that offer placement opportunities in cooperation with colleges and universities.

 

 

Who Creates Jobs for Market Researchers?

Market researchers may be hired on a part-time, full-time and contractual basis by a wide variety of organizations, including:

 

• Manufacturing, processing, distribution and other large corporations

• Market research suppliers

• Management consulting firms

• Advertising agencies

• Business associations

• Political consulting companies

• Government departments

 

 

Find Market Researcher Job Postings

Market Researcher Jobs - Canada

 

Market Researcher Jobs - United States


 

 

 

Market Researcher Salary

The salary level of market researchers can vary depending many factors, including:

 

• Their personal qualifications and level of aptitude

• The size and type of their employer

• What industry they operate within

• The specific responsibilities of their job

• A variety of other factors

 

Market Researcher Salary Alberta: According to the 2011 Alberta Wage and Salary Survey, Albertans working in the Business Development Officers and Marketing Researchers and Consultants occupational group earn an average of between $32.09 and $44.97 per hour, with Market Researchers being on the lower end of that scale.

 

Market Researcher Salary Canada: According to Service Canada, Canadian workers in the Business Development Officers and Marketing Researchers and Consultants occupational group earn an average salary of $53,508 per year.

 

Market Researcher Salary United States: According to the United States Bureau of Labor Statistics, the median salary level of American workers in the Survey Researchers occupational group is $45,050 per year.

 

 

Skills Needed to Become a Market Researcher

In order to become effective in a career as a market researcher, you need to posses a certain set of skills. These skills will allow you to perform your job duties with competence, and are likely to be listed as required skills on market researcher job postings.

 

• Proficient with statistical and data analysis software

• Able to design or choose a survey and survey method that best captures the desired information

• Able to apply statistical techniques to large amounts of data

• Able to effectively analyze research data and draw conclusions from it

• Able to recognize survey design issues

• Excellent attention to detail

• Excellent listening, communication and presentation skills

• Able to identify factors that may enhance product or service acceptance

• Able to determine the nature and size of market segments

 

 

Characteristics Needed to Become a Market Researcher

In order to enjoy performing the duties of a market researcher, you need to have certain personality traits. Enjoying your work as a market researcher is important, as it helps you maintain a positive attitude towards your work, which usually leads to having a long and successful career.

 

• An interest in market psychology and behavior

• An interest in analyzing and interpreting statistical data

• Initiative and self-motivation

• Enjoy meeting new people and working with others

• Enjoy coordinating information with others

 

 

 

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Careers Similar to Market Researcher

Listed below are careers in our database that are similar in nature to Market Researcher, as they may involve many of the same skills, competencies and responsibilities.

 

Business Development Officer

Economic Policy Researcher

Market Research Analyst

Marketing Consultant

Political Pollster

 

 

References: Market Researcher Career Information

Please consult the references below to find more information on the various aspects of a career as a market researcher.

 

Alberta Learning and Information Service website: alis.alberta.ca

Human Resources and Skills Development Canada website: www5.hrsdc.gov.ca

National Careers Service website: nationalcareersservice.direct.gov.uk

United States Bureau of Labor Statistics website: www.bls.gov

 

 

Scholarships for Becoming a Market Researcher

Scholarships listed for majors that apply to becoming a Market Researcher can be found on our All Scholarships by Major page.

 

Success Tip: Be sure to apply for any scholarships that you even barely qualify for, as there are millions of dollars of scholarships that go unused every year due to a lack of applicants!

 

 

Becoming a Market Researcher: Applicable Majors

Studying one of the university majors listed below is an excellent starting point to becoming a market researcher. Click on the links to find out what else you can do with these majors!

 


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