Marketing Careers - Careers with a Marketing Degree

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What You Can Do with a Marketing Degree

Having a degree in marketing gives you plenty of career options. There are always employers looking to employ the services of those who have the ability to understand and reach their target market.


Depending on your interests and career ambitions, you could end up working in almost any industry conceivable, from entertainment, to public service, to non-profit. After all, marketing is a crucial function of every part of the economy.


The skills and knowledge a marketing degree can teach you, will qualify you for jobs that you may not have even know existed. Some jobs you may qualify for right after your undergrad degree. Other jobs will require further education and training, particularly those that demand a greater level of expertise in a certain area.


Fortunately, as a marketing graduate, you’re in a good position to pursue graduate studies in marketing and other areas of business, or in other fields such as law, or public administration, among many others.


So, if you want to know more about where a degree in marketing can take you, read on below. This marketing careers guide contains detailed occupational information on career paths relevant to this degree. Included are job descriptions, expected salaries, educational requirements and other pertinent information related to these careers.




What Marketing Programs Teach You

Marketing is concerned with the identification and assessment of consumer and commercial market needs, and the development of effective marketing programs to satisfy those needs.


The study of marketing allows you to become familiar with contemporary marketing theories and methodologies, in order to help you to become successful in the professional world of marketing.


To provide you with a fundamental understanding of traditional business functions and their related processes, marketing degree programs typically involve introductory study in courses such as accounting, management, economics and law. They also typically use multiple teaching methods, such as in-class lectures, case studies, simulations and internship programs.


The diverse learning methods of marketing degree programs enable you to gain both theoretical as well as practical knowledge in many aspects of the marketing process, such as product management, advertising and communications, market research and consumer behaviour.



Careers Related to a Marketing Degree

The knowledge and skills you can gain by studying marketing at the post-secondary level serve as an excellent foundation for a variety of careers.


Below, we’ve chosen careers that we feel relate to an education in marketing, either because the subject matter of these programs in general relate to the occupational field, or because the skills you’ll need to be an effective employee can be gained in a marketing degree program. Please note, this is not an inclusive list:


Account Manager


Advertising Account Executive


Advertising Agent


Advertising Consultant


Advertising Manager


Artist Manager


Bank Manager


Bar Manager


Billboard Designer




Booking Agent


Business Development Officer


Commercial Realtor


Concert Promoter


Consumer Advocate


Consumer Brand Manager




Corporate Lawyer


Customer Service Representative


Database Marketing Analyst


Demographic Researcher


Department Manager


District Sales Manager


E-Commerce Manager


Entertainment Coordinator




Event Planner


Fashion Merchandiser


Field Service Agent


Film Distribution Coordinator


Financial Advisor




Insurance Agent


International Advertising Executive


Land Agent




Market Gardener


Market Research Analyst


Marketing Analyst


Marketing Assistant


Marketing Consultant


Marketing Coordinator


Marketing Director


Media Analyst


Media Buyer


Media Coordinator


Media Manager


Music Agent


Online Marketing Coordinator


Operations Manager


Package Designer


Pricing Analyst


Product Manager


Project Analyst


Project Supervisor


Promotions Manager


Proposal Coordinator


Proposal Writer


Public Relations Specialist




Publishing Rights Manager


Purchasing Manager




Record Sales Manager




Research Assistant


Retail Buyer


Retail Sales Associate


Sales and Marketing Director


Sales Consultant


Sales Manager


Sales Representative


Small Business Owner


Software Sales Manager


Sporting Goods Sales Rep


Sports Agent


Student Recruiter


Survey Researcher


Talent Agent


Tour Manager


Tourism Officer


Tourism Promoter


Tourism Researcher


Travel Agent


University Professor


Visual Merchandiser


Wedding Planner


Please Note: Some of the above listed careers require additional education, training and/or experience. Click on careers that are of interest to you to find out more about the qualifications you’ll need.




Marketing Degree Jobs

Whether you're a marketing student looking for a job to help you pay for school, or a graduate looking for an entry or mid-level job, our job board has opportunities directly and indirectly related to your degree.


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Employable Skills of Marketing Graduates

Marketing degree programs are designed to help prepare you to innovate and lead in your field when you enter the workforce, by equipping you with a unique set of employable skills. These skills are highly valued by employers in every industry.


• Ability to analyze customer needs and wants

• Ability to develop and maintain customer relationships

• Knowledge of how to identify, study and understand the competition

• Ability to develop a strategic marketing plan and execute it properly

• Ability to thoroughly analyze and interpret marketing data

• Ability to develop innovative marketing strategies

• Knowledge of contemporary marketing issues, technologies and methodologies

• Strong communication and presentation skills

• Able to create a strategic marketing plan

• Able to develop pricing strategies





Who Hires Marketing Graduates?

Employers are always looking for competent professionals who posses an excellent understanding and grasp of contemporary marketing issues. As a marketing graduate, you can find work with employers in every imaginable industry. Some examples include:


• Retail

• Manufacturing

• Financial services

• Public services

• Staffing

• Travel, leisure and tourism

• Consumer packaged goods

• Fashion

• Music

• Electronics

• Entertainment

• Sports

• Non-profit

• Education



Marketing Graduate Salary

The salary you could earn as a marketing graduate first entering the workforce can vary drastically, and is heavily dependent on the following factors (not an inclusive list):


• Your level of education (i.e. undergraduate vs. graduate degree, etc.)

• Whether or not you end up working in international business

• The industry in which you find work (such as oil & gas, entertainment, etc.)

• The type of job you have, and your level of responsibility

• The size and type of your employer

• The region in which you work

• If you have an area of specialty (such as market research)

• Other skills you may have


Marketing Graduate Salary Ontario: According to a study in 2011 conducted by the Ontario Council of Universities, $52,276 CAD* is the average salary earned by Business and Commerce graduates, 2 years after graduating from Ontario universities in 2010.


*This figure is a composite of all graduates who earned a Bachelor’s degree in the Business and Commerce, not specifically for Marketing graduates. Unfortunately, similar statistics for graduates from other Canadian provinces and the United States cannot be found from reputable sources.


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Marketing Scholarships

If you’re a marketing major looking for help in paying for school, then you’re in luck; our scholarships database has Canadian and American scholarships that are specific to marketing, as well as scholarships that are open to any field of study!


Success Tip: Be sure to apply for any and all scholarships for which you qualify, as there are millions of dollars of scholarships in Canada and the United States that go unused every year due to a lack of applicants.



Professional Associations for Careers in Marketing

To find out more about careers directly related to your marketing degree, consult the following professional association websites. They offer career-related information, and many have opportunities for student membership, as well as job placement and mentoring opportunities.



Canadian Internet Marketing Association

Canadian Marketing Association

Marketing Research and Intelligence Association


United States

American Advertising Federation

American Marketing Association

Marketing Research Association



Get Your Degree!

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